Place Brand Resources

Your brand already exists in the mind of your citizens.

It’s a truism generally understood by brand managers and product marketers.  When it comes to consumer goods, we marketers agree that a consumer’s perception of a brand is the sum of his or her experiences of the product, or service. Brand perceptions are shaped by experiences in quality, … [Read More...]

BSC’s Messaging Matrix – the place marketing tool for economic development

I’ve worked all over the world. Talking. Economic development. It’s not surprising when I get asked “how can you speak with such authority about all the places you’ve worked?” Simple. The BSC Messaging Matrix.  A powerful communication tool custom designed for each and every community, city and … [Read More...]