Place Branding Campaigns Easy Launch – Do it Yourself
A multi-media case study including 3 videos, audio interview and downloadable “done for you” resources that include:
- General introduction to place branding.
- Overview of the 7 stages to develop or revitalize your place brand.
- Clear examples illustrating how to implement each of the 7 stages of brand development.
- Discussion the 4 steps to successfully launching a place branding campaign.
- 3 videos highlighting key place branding and marketing concepts:
- Video – 8 types of advertising campaigns that support local economic development.
- Video – 7 common traits of an effective ad.
- Video – Messaging Matrix, the one tool every economic development marketer needs.
- Bonus Behind the Scenes Campaign Launch.