Place Branding Campaigns Easy Launch – Do it Yourself


A multi-media case study including 3 videos, audio interview and downloadable “done for you” resources that include:

  • General introduction to place branding.
  • Overview of the 7 stages to develop or revitalize your place brand.
  • Clear examples illustrating how to implement each of the 7 stages of brand development.
  • Discussion the 4 steps to successfully launching a place branding campaign.
  • 3 videos highlighting key place branding and marketing concepts:
    • Video – 8 types of advertising campaigns that support local economic development.
    • Video – 7 common traits of an effective ad.
    • Video – Messaging Matrix, the one tool every economic development marketer needs.
  • Bonus Behind the Scenes Campaign Launch.


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