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Latest from the Road

What 60,820kms taught me about economic development

It's been about two years and 60,820kms since I founded Build Strong Cities Corp. Over the past two years I've worked in North America, Eastern Europe, The Caribbean, and Vietnam. The experiences have been remarkable and … More

Your brand already exists in the mind of your citizens.

It’s a truism generally understood by brand managers and product marketers.  When it comes to consumer goods, we marketers agree that a consumer’s perception of a brand is the sum of his or her experiences of the product, or … More

BSC’s Messaging Matrix – the place marketing tool for economic development

I’ve worked all over the world. Talking. Economic development. It’s not surprising when I get asked “how can you speak with such authority about all the places you’ve worked?” Simple. The BSC Messaging Matrix.  A powerful … More